Logical label is an Australian social enterprise who give a shit, so you don't have to. We created a startup for superheros that are not afraid of quirky fashion in limited edition. We love unconventional things that attract attention with their design and colours. Finally, your everyday costume won't be repeated. No one wants to be the second batman at the party where there's only one catwoman. 

Logical isn't just a label, it's a lifestyle.
What you wear represents who you are. We believe in doing good deeds and ours is giving back to the earth. For every product you purchase, we plant a tree on your behalf. You walk away in style and the earth is better for it ...so why not get TREESome with us!

From now on remember our motto: Not all heroes wear capes but all of them wear Logical.